A special team is mixing shades and textures to evoke the dynamism of Delhi and paint it in the hues of Commonwealth Games before the mega sporting event takes place next year
Delhi is all set to dazzle. ‘The Look’, a comprehensive plan to dress the capital in vibrant hues and adorn it with a blend of trendy and heritage designs for the Commonwealth Games in October 2010, will be presented before chief minister Sheila Dikshit next week.
The Image & Look team, under the Organizing Committee and led by additional director general Sangeeta Welinkar, is busy mixing shades and textures to evoke the dynamism of Delhi to ready her for the final show next year. From colorful schemes for bus-Q shelters, Metro stations, pillars, low-floor buses and autorickshaws to designer wrap-ups for covering old and faded buildings, ‘The Look’ aims to paint the capital in Games shades.
While green, pink and purple will form the prime make-up palette to beautify the city, red, yellow and blue will mark the ‘‘trinity of values’’ symbolizing the Games — red for unifying humanity, yellow for giving all athletes a chance to realize their potential and blue for promoting equality.
Forms and textures have been carved out from the capital’s rich architectural heritage, including the Mughal period structures. For instance, there are plans to replicate lattice screen (jali) from Red Fort in signage, kiosks and building wraps across the city.
The team has also made a proposal to beautify prime parks and business hubs like Connaught Place with a splash of green, pink and purple. To make all this possible, all the agencies concerned will be taken into confidence and prior permission will be sought from them.
The Games icon, ‘Shera’, which has its own ‘color identity’, will emerge in playful forms at various places in the city like the flyover at AIIMS-INA crossing. Sculptures are also being proposed at certain spots to make the drive around the city more pleasurable.
The idea of the spiraling Games logo finds its roots in the Ashoka Chakra — its 24 spokes spiral out in the vibrant shades representing the diversity and growth of India. It is being seen as a representation of India’s journey from tradition to modernity and the enthusiasm with which it is reaching out to embrace all 71 nations that will participate in the Games, said sources.
But this is not the final word. A senior official from the Organizing Committee said that ‘The Look’ will undergo changes and further refinement.
Games Logo Type
The logo is inspired by the Ashoka Chakra, the national symbol. The 24 spokes in the Chakra in the Indian flag represent an essential quality in each human being. It is an unfurling of the Chakra to represent the growth of India into a vibrant nation. It also symbolizes the coming together of a billion people of this nation as they celebrate the spirit of the Commonwealth Games and contribute to its success
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