According to Mukesh Gupta, general secretary of the Delhi Outdoor Advertisers’ Association, their clients get notices from the civic body for advertising on DMRC structures, if an advertisement is not approved by a designated MCD official. ‘‘Why should we suffer? We book space through proper tendering and payments,” said Gupta. MCD had recently issued notices to companies whose unauthorized displays were found on display on DMRC structures for payment of charges to the tune of Rs 18.5 crore.
While DMRC maintains that it can use its premises for advertisement purposes, the MCD says otherwise. ‘‘The contention of DMRC is factually incorrect in the sense that land under DMRC possession belongs to MCD,” claimed a senior MCD official. When contacted, a DMRC spokesperson said actions taken are as per law.
The MCD has also issued warnings to all oil companies over unauthorized displays on the premises of petrol pumps and CNG stations.