Commonwealth Games infrastructure is not the only one running late. Broadcast of the 2010 Commonwealth Games has turned problematic too. While a decision is yet to be taken on who'll telecast the Games, within the country, the slowdown is playing a spoilsport in the global coverage of the event.
New Zealand is in the midst of a broadcasting mess as far as the 2010 Games are concerned. Television New Zealand (TVNZ), a government-owned network, has cited the current recessionary conditions for surrendering its broadcast rights to the 2010 Games in the region.
In India, Prasar Bharati is outsourcing the Games' telecast to a private player as it cannot beam the event on the hi-definition (HDTV) format, something that has been mandated by the Commonwealth Games Federation. Replying to an email, Commonwealth Games Federation CEO Mike Hooper on Tuesday confirmed the development. "TVNZ is considering the possibility of entering into a sub-license agreement with Sky TV," Hooper said from London.
TVNZ fears that it may lose around 2 million pounds (NZ$5 million) if it went ahead with the coverage. The broadcaster is apprehensive about losing huge advertising revenue if it telecasts theGames from October 3 to 14 next year, instead of popular TV shows during prime time.
According to TVNZ spokesperson Megan Richards, in previous years it was possible to absorb losses on international events but that is not manageable in the current economic climate. Just like India's public broadcaster is planning to outsource the telecast to a private company, New Zealand's state TV network could get into a commercial contract with Sky TV, from the Rupert Murdoch stable.
According to Hooper, TVNZ is the contracted rights holder for the 2010 Games and will remain so. But, he added that the Sky TV is in talks with TVNZ. "TVNZ holds all
New Zealand is in the midst of a broadcasting mess as far as the 2010 Games are concerned. Television New Zealand (TVNZ), a government-owned network, has cited the current recessionary conditions for surrendering its broadcast rights to the 2010 Games in the region.
In India, Prasar Bharati is outsourcing the Games' telecast to a private player as it cannot beam the event on the hi-definition (HDTV) format, something that has been mandated by the Commonwealth Games Federation. Replying to an email, Commonwealth Games Federation CEO Mike Hooper on Tuesday confirmed the development. "TVNZ is considering the possibility of entering into a sub-license agreement with Sky TV," Hooper said from London.
TVNZ fears that it may lose around 2 million pounds (NZ$5 million) if it went ahead with the coverage. The broadcaster is apprehensive about losing huge advertising revenue if it telecasts theGames from October 3 to 14 next year, instead of popular TV shows during prime time.
According to TVNZ spokesperson Megan Richards, in previous years it was possible to absorb losses on international events but that is not manageable in the current economic climate. Just like India's public broadcaster is planning to outsource the telecast to a private company, New Zealand's state TV network could get into a commercial contract with Sky TV, from the Rupert Murdoch stable.
According to Hooper, TVNZ is the contracted rights holder for the 2010 Games and will remain so. But, he added that the Sky TV is in talks with TVNZ. "TVNZ holds all
0 comments:
Post a Comment