Saturday, October 3, 2009

The Look of city to be green, borrow from heritage

The color palette that will be used to dress up the city for the 2010 Games will become greener. Of the two other prime shades of purple and pink, the mix will become more subtle than originally planned by the Image and Look team of the Organizing Committee.

A comprehensive plan — The Look — to paint the capital in vibrant colors and adorn it with a blend of trendy and heritage designs for Commonwealth Games in October 2010 had been presented before chief minister Sheila Dikshit for the first time in August. The CM had then asked for underlining green since these Games are being projected as the first Green Games.

The Image & Look team, functioning under the Organizing Committee and led by additional director general Sangeeta Welinkar, is now making the changes.

With the purple and pink paint used on New Delhi City Centre-II, which now houses the Organizing Committee headquarters, having been opposed by some architects, there has been a rethink though Sangeeta Welinkar said it had been done with the approval of the NDMC and has in no way damaged the architectural value of the building.

To begin with, the idea of building wraps has been set aside for the moment. Even the CM reportedly wasn’t excited over the idea and hence the OC proposes to take it up closer to the Games in October next year.

The curtains will go up on ‘The Look’ in the coming days as the Commonwealth Games general assembly gets underway. The color scheme will find expression in banners and on bridges and bus queue shelters.

While green — with subtle hues of purple and pink as accent shades — will form the prime make-up palette to beautify the city, red, yellow and blue will mark the trinity of values symbolizing the Games. Red is for unifying humanity, yellow for giving all athletes a chance to realize their potential and blue for promoting equality.

Forms and textures have been carved out from the capital’s rich architectural heritage, including the Mughal period structures. For instance, there are plans to replicate the lattice screen (jali) at Red Fort in signage, kiosks and building wraps across the city.

The team has also made a proposal to beautify prime parks and business hubs like Connaught Place during the Games in the chosen color palette. All agencies concerned will be taken into confidence and permission sought from them, says the OC.

The Games icon, Shera, will emerge in playful forms at various places in the city, like the flyover at AIIMS-INA crossing. Sculptures are also being proposed for certain spots.

The idea of the spiraling Games logo has its roots in the Ashoka Chakra. Its 24 spokes spiral out in vibrant shades, representing the diversity and growth of India. It is being seen as a representation of India’s journey from tradition to modernity and the enthusiasm with which it is reaching out to embrace all 71 nations that will participate in the Games, said sources. But this is not the final word. A senior official from the Organizing Committee said that ‘The Look’ will undergo changes and further refinement.

The CM has asserted that the next phase of making ‘The Look’ public should not commence before April next year. She also expressed concern that the Games mascot, Shera, should not be overexposed too early. To the idea of painting the green and red buses with the Games logo, the CM reportedly said she was averse to it as this was an unnecessary expenditure for a 15-day event. However, she welcomed the idea of pasting removable stickers on all modes of public transport.

Color palette

Since Commonwealth Games 2010 to be hosted by Delhi is being projected as the first Green Games, Delhi chief minister Sheila Dikshit wants the color to figure prominently as the city is dressed up for the event. The Games palette also draws on green, purple and pink on one hand while relying on red, yellow and blue to generate the spirit for sports


These are the Games colors. They represent the ‘‘trinity of values’’ that symbolize the Games RED Unifying humanity YELLOW Giving all athletes a chance to realize their destiny BLUE Promoting equality

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