Thursday, January 28, 2010

CWG Overseas Promotion Campaign Curtailed

Planning Commission has turned down tourism ministry’s demand for an additional Rs 50 crore for overseas promotion of Commonwealth Games and has instead cut down its budget. The ministry had asked for a hike of Rs 50 crore for special promotion keeping in view the forthcoming Games but is now faced with a budget cut of Rs 50 crore.

The lack of coordinated publicity before a high profile sporting event could end up damaging the whole purpose of hosting the Games and pitching India as a tourist destination, the ministry feels. The ministry’s budget was Rs 1,000 crore for 2009-2010. Of this, Rs 250 crore was allocated for overseas marketing and promotion while Rs 60 crore was left for domestic promotion. “Plan panel has not only rejected our demand for more funds but also cut our budget from Rs 1,000 crore to Rs 950 crore,” a source said.