Terming the Tata Motors the ‘‘official motor transport’’ sponsor for the Delhi Games 2010, Suresh Kalmadi, OC chairman, added, ‘‘We are delighted to welcome Tata Motors to our sponsor family. The arrival of Tata Motors as an official partner will contribute towards the delivery of the best ever Commonwealth Games.’’ The sponsorship comes at a time when the OC has been under pressure to get more sponsors for the Games, especially as few have signed on yet apart from the Indian Railways, NTPC, Central Bank of India, Coca Cola and a few others. As part of the sponsorship, Tata Motors will be providing a total of 1,789 vehicles during the Games, which include 1,550 Tata Indigo, 100 Tata Safari, 109 Sumo Grande and 30 trucks required for transportation during the Games.
As a part of turnkey commitment with the OC, the sponsors will also provide the drivers with Games-branded uniforms, fuel for all vehicles along with backup services and maintenance. In addition, Tata Motors will offer fleet and depot management services, beside 24x7 call centre facilities. All vehicles provided by the sponsors will have Commonwealth Games branding on them.
Tata Motors will provide vehicles for the Queen Baton Relay, They will offer 20 Sumo Grande, one Land Rover, three trucks, and two buses for the relay. The fuel, drivers and backup services for the vehicles during the Relay will be taken care of by the dealers of Tata Motors in different cities.