Conceptualized and produced by Bharat Bala productions, the video is atwo-minute long virtual treat with Rahman belting out the retuned version of the song even as India’s sport icons like Saina Nehwal and Milkha Singh do what they do best: play a great game. Besides the two, Commonwealth Games ambassador Sushil Kumar is also shown besides several other international sport stars.
The video features a much shorter version of the song, with the refrain of ‘‘Letz go’’ coming out on tops. ‘‘It’s also much peppier and should go down far better than the original Swagatham did,’’ said a senior OC official. While OC hasn’t revealed if any formal launch of the video is planned, sources said the new version will be released on television ‘‘soon’’. ‘‘As part of the awareness campaign, the video will be played on television within a day or two as well as released on radio. The idea is to reach as many people as possible before the Games start off from October 3,’’ added the official.
The production of the video, said sources, cost approximately Rs 60 lakh, with Rahman not being paid a separate fee for his appearance, as he would be featured in the song. Bala, incidentally, is also the creative head of the ceremonies committee for the Delhi Games 2010.