Said a senior OC official, ‘‘The launch has been earmarked for September 2, with the store offering around 25 types of various Games merchandise.’’ The earlier manufacturing company, Premier Brands is back, and is planning to set up a slew of stores before the Games start. Said Suresh Kumar of Premier Brands Limited (PBL), ‘‘In the beginning, we will start with the single store in the OC headquarters, as well as four mobile vans that will take the merchandise to the doorsteps.’’ The vans, which will visit schools, residential areas and shopping malls, will be offering a range of products — from T-shirts and mugs to key-chains, wrist bands, pens and several other memorabilia. The product prices will range from Rs 20-300. Kumar said no product will be priced more than Rs 300 in the first phase of the merchandise launch.
In the second phase, around 5-6 new stores will be set up in the next fortnight in various parts of the city for the sale of merchandise. On September 30, over 65 stores will be opened at all the venues for the sale of Games products, informed Kumar. Meanwhile, PBL also plans to launch a high-end range of products from September 15 for the foreign delegates and players. The products will be the same but of higher quality, and of a higher price range, said Kumar.
The royalty agreement between the OC and PBL remains the same, claimed OC officials, though ‘‘certain concessions’’ have been made to PBL for the late launch, admitted sources. Officials, however, were unwilling to talk about these discussions. Earlier this month, PBL had pulled out of the deal with the OC citing loss in revenue due to the delayed launch for merchandise.